In Sharpsburg Pennsylvania in 1869 Henry John Heinz founded Heinz.
Heinz is a multi-national company that does ten billion dollars in sales; which accounts
for more than 650 million bottles of ketchup sold each year. Ketchup is only one product
that Heinz produces and sells.
In addition to Ketchup, Heinz has more than fifteen other
brands; including other condiments, meals and snacks, and infant nutrition (Heinz,
Today we are introducing a new product called the Tri-Pac.
The Tri-Pac is a tri-
tubed bottle where each tube contains; mayonnaise, mustard, or ketchup.
bottle will be flip top rotating cap, cap orientated on the bottom for easy dispensing, no
more need to buy three separate products and saves space.
Standard Industry codes are used in order to classify products into categories by
a numerical code.
The product that Team A is introducing to the market contains three
different products in one package for the H.J. Heinz Co.
Team A has to make sure that
all codes applicable are present as one, or all three products may have their own
In this particular situation included in the product are ketchup, mustard,
Sorting by the SIC mustard and mayonnaise are classified within the
Mustard and mayonnaise is classified as: division D: marketing, Major
Group 20: food and kindred products, industry group 203, and 2035 that includes:
“Establishments primarily engaged in pickling and brining fruits and vegetables, and in
manufacturing salad dressings, vegetable relishes, sauces, and seasonings.
Establishments primarily engaged in manufacturing catsup and similar tomato sauces
are classified in Industry 2033, and those packing purchased pickles and olives are
classified in Wholesale or Retail Trade.”
Ketchup however, has a
Ketchup starts out the same as mustard and mayonnaise, in fact it is the
exact same classification including: division D, Major group 20, and industry group 203.
The difference from there is that it shifts to code 2033 that includes:
primarily engaged in canning fruits, vegetables, and fruit and vegetable juices; and in
manufacturing catsup and similar tomato sauces, or natural and imitation preserves,
jams, and jellies.” (OSHA. 2011)