Strategic Plan Pt 3

Strategic Plan Pt 3 - Strategic Plan Part III: Balanced...

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Strategic Plan Part III: Balanced Scorecard University of Phoenix Instructor Daniel R. Magnole By Scott Ward 7/24/2011
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Twisty Clothing Co. Balance Scorecard Financial Perspective Financial Objective Type Measures Targets Revenue growth and mix Percentage of revenue from new products 5% of annual revenue will come from new products in Accessories Revenue growth and mix Product profitability Increase profitability of t-shirt product line from 10% to 12% by the end of the year. Cost reduction/productivity Cost reduction rate Increase cost reduction rate by 1% by the end of the year. Cost reduction/productivity Unit cost per transaction Reduce unit cost for raw materials from $5/unit to $3.50/unit by the end of the year. Customer Value Perspective Customer Objective Type Measures Targets Market share Percentage of key customers within target market Contract with 75% of all customers within target market area. Customer acquisition Win rate Increase proposal win rate from 5% to 10% by the end of the year. Customer satisfaction Customer satisfaction percentage Increase customer satisfaction (as measured by external survey) so that 75% of all customers are "somewhat" or "very" satisfied. Customer satisfaction Out-of-stock percentage Reduce percentage of out-of-stock items by 80% by the end of year.
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Internal Operations Perspective Internal Objective Type Measures Targets Innovation New product introductions versus competitors 6 new products will be introduced this year, compared to 2-3 from primary competitor. Operations Product quality Defects will be reduced from 5 in every 100 to 1 in every 100 by December. Operations
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This note was uploaded on 03/01/2012 for the course ACC all taught by Professor All during the Spring '12 term at University of Phoenix.

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Strategic Plan Pt 3 - Strategic Plan Part III: Balanced...

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