Strategic Plan - Strategic Plan Part I: Conceptualizing a...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Strategic Plan Part I: Conceptualizing a Business University of Phoenix By Scott Ward
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The company I intend to start is called, Twisty Clothing Co. This will be a company that will design, make and print their own t-shirts and apparel. The company will be aiming to look for extreme sports fans and participants, such as skateboarding, in-line skating, surfing, snowboarding, BMX, and motor cross. It will be operated by only two people, who will both run and manage the company. This small company will be a home based company that will seek most of their publicity and marketing personally. The idea behind the company is that good designs can be made and put on a shirt, sweat shirt or tank top and be available for a fair price. Our product will be durable as well as comfortable. The customer base will consist of young males, mainly ages from eight up to eighteen. Of course that there will be more, but we will focus on kids that are in school, where they are more influenced. The future of this company really depends on how many products we can offer and how many designs we can produce that will be constant sellers and temporary or seasonal designs. Eventually, the company would like to have products expanding into other accessories, like belt buckles, hats, stickers, beanies, socks, and anything else that our logo can be put on, will be a future plan if current products sell. Mainly we offer t-shirts and woman’s tank tops which are viewable on a website that is designed and operated by the owners. The vision that is planned out for this company is to be a competitor in the clothing line
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

Strategic Plan - Strategic Plan Part I: Conceptualizing a...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online