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Unformatted text preview: With our new product getting ready to be brought to the public, there are a few objectives that must be carefully planned out. The most important in our battle against the competition is our pricing strategy, which will be a determination of how well we can make our product thrive in the market. Like many new items on the market, prices will be a little higher than expected, at first, then after gauging how well it is doing; we can adjust the price as needed to suit customer needs. When comparing the new product to existing ones, mainly in price, we can see that if we started with a set size for the product, like 24 ounces, which would be divided by the three condiments within the product. When looking at other comparable products prices, they average between $2 and as high as $4, depending on the brand and type. Since our product offers multiple items within one tube, we can set a higher price, like $6-8 price range. Depending on the actual cost of this product to be made and shipped to the places the product will be sold, we...
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- Spring '12