JJ_U4_IP4_IBL - Running Head: SAME CRISIS, DIFFERENT...

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Running Head: SAME CRISIS, DIFFERENT COUNTRY Same Crisis, Different Country By Jeremy Tyson Jarvi BUSN310 Professor Elizabeth Clark, Instructor American Intercontinental University Online Sunday, January 29 th , 2012
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Running Head: SAME CRISIS, DIFFERENT COUNTRY Abstract Toyota and BP, are both fighting Public Relations fights, and have been for awhile now. We will talk compare and contrast both of these companies problems, and the reasons they find themselves in the place that they do. We will also talk about the way that management handled these two separate but equally damaging problems to the reputation of their prospective companies. Same Crisis, Different Country Toyota
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Running Head: SAME CRISIS, DIFFERENT COUNTRY Toyota Corolla, one of, if not, THE top selling affordable luxury car on the market, in October 2010, a man from Merced, California was out driving on Highway 99 in Central California, when he claimed that his gas pedal was stuck and he was unable to use the brake to stop the car, except to pull the emergency brake. He filed a class action suit against Toyota, saying their car was dangerous and that the company was negligent in their manufacturing of this particular make and model. So, Toyota, decided rather than risk peoples’ lives and those of their families, they would issue a recall of historic proportions, they recalled all Toyota Corollas Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it will conduct a voluntary Safety Recall involving approximately 740,000 – 2005 through 2006 Avalon, 2004 through 2006 Highlander (non Hybrid) and Lexus RX330, and 2006 Lexus GS300, IS250, and IS350 vehicles sold in the United States to address the possibility that a small amount of the brake fluid could slowly leak from the brake master cylinder, resulting in illumination of the brake warning lamp. (Toyota, 2010). Toyota itself is losing millions upon millions of dollars, but the management of Toyota has decided that rather than have deaths on their hands they would much rather lose money, than lives. A heroic decision in my opinion, after all, this company is a company that has decided the people come before the profits, something you don’t see much in the business world these days. They are more concerned about safety than anything else. I want to know, why is it when a company makes a call that is moral and ethical, why do people go after them with a vengeance? British Petroleum (BP)
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Running Head: SAME CRISIS, DIFFERENT COUNTRY In the Spring of 2010, a disaster of so called “historical proportions” occurred, an oil rig, the British Petroleum Deepwater Horizon, located about 100 miles off the southern coast of Louisiana exploded, killing 11 people onboard, and allowing 33,000 barrels of oil to rush in to the Gulf of Mexico on a daily basis, this lasted for nearly four months before they were able to “kill” the leak. This event made headlines for days, weeks, and months.
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This note was uploaded on 03/02/2012 for the course BUSN 101-305 taught by Professor Varios during the Spring '11 term at AIU Online.

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JJ_U4_IP4_IBL - Running Head: SAME CRISIS, DIFFERENT...

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