Electronic Marketing Resources - Electronic Marketing...

Electronic Marketing Resources
Unit 1 - Assignment 1
Assignment Type: Individual Project
Deliverable Length: 400-500 words
Points Possible: 100
Due Date: 7/24/2011 11:59:59 PM
The purpose of every e-business is to utilize technology in a way that enhances communication
and the company's profitability. Business-to-business (B2B) use of technology would enhance
efficiency within the company's supply chain, while business-to-consumer (B2C), also known as
e-commerce, technologies would facilitate a transaction between a company and its consumers.
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Describe several (2 or more) B2B technologies and applications, and also describe several
(2 or more) applications or ways B2C can use technology that your pastry business could utilize
as part of an e-business strategy.
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Search the library and provide 2 research citations that illustrate examples of companies
that are utilizing e-business strategies (e.g., B2B, B2C), and discuss how your company could
benefit from employing similar strategies.
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Provide specific examples to support your points.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course
materials.
Please refer to the following multimedia course material(s):
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Unit 1
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E- Business Resources
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E-Business Environment
Unit 1 - Assignment 2
Assignment Type: Discussion Board
Deliverable Length: 3-5 Paragraphs
Points Possible: 75
Due Date: 7/24/2011 11:59:59 PM
The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an
online environment requires the active participation of students and the instructor to create robust
interaction and dialogue. Every student is expected to create an original response to the open-
ended DB question as well as engage in dialogue by responding to posts created by others
throughout the week. At the end of each unit, DB participation will be assessed based on both
level of engagement and the quality of the contribution to the discussion.
At a minimum, each student will be expected to post an original and thoughtful response to the
DB question and contribute to the weekly dialogue by responding to at least two other posts from
students. The first contribution must be posted before midnight (Central Time) on Wednesday of

each week. Two additional responses are required after Wednesday of each week. Students are
highly encouraged to engage on the Discussion Board early and often, as that is the primary way
the university tracks class attendance and participation.
The purpose of the Discussion Board is to allow students to learn through sharing ideas and
experiences as they relate to course content and the DB question. Because it is not possible to
engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted
after the end of each week.