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Unformatted text preview: Electronic Marketing Resources Unit 1 - Assignment 1 Assignment Type: Individual Project Deliverable Length: 400-500 words Points Possible: 100 Due Date: 7/24/2011 11:59:59 PM The purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability. Business-to-business (B2B) use of technology would enhance efficiency within the company's supply chain, while business-to-consumer (B2C), also known as e-commerce, technologies would facilitate a transaction between a company and its consumers. Describe several (2 or more) B2B technologies and applications, and also describe several (2 or more) applications or ways B2C can use technology that your pastry business could utilize as part of an e-business strategy. Search the library and provide 2 research citations that illustrate examples of companies that are utilizing e-business strategies (e.g., B2B, B2C), and discuss how your company could benefit from employing similar strategies. Provide specific examples to support your points. Please submit your assignment. For assistance with your assignment, please use your text, Web resources, and all course materials. Please refer to the following multimedia course material(s): Unit 1 o E- Business Resources o E-Business Environment Unit 1 - Assignment 2 Assignment Type: Discussion Board Deliverable Length: 3-5 Paragraphs Points Possible: 75 Due Date: 7/24/2011 11:59:59 PM The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open- ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion. At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation. The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week....
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- Spring '11