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Electronic Marketing Resources

Electronic Marketing Resources - Electronic Marketing...

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Electronic Marketing Resources Unit 1 - Assignment 1 Assignment Type: Individual Project Deliverable Length: 400-500 words Points Possible: 100 Due Date: 7/24/2011 11:59:59 PM The purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability. Business-to-business (B2B) use of technology would enhance efficiency within the company's supply chain, while business-to-consumer (B2C), also known as e-commerce, technologies would facilitate a transaction between a company and its consumers. Describe several (2 or more) B2B technologies and applications, and also describe several (2 or more) applications or ways B2C can use technology that your pastry business could utilize as part of an e-business strategy. Search the library and provide 2 research citations that illustrate examples of companies that are utilizing e-business strategies (e.g., B2B, B2C), and discuss how your company could benefit from employing similar strategies. Provide specific examples to support your points. Please submit your assignment. For assistance with your assignment, please use your text, Web resources, and all course materials. Please refer to the following multimedia course material(s): Unit 1 o E- Business Resources o E-Business Environment Unit 1 - Assignment 2 Assignment Type: Discussion Board Deliverable Length: 3-5 Paragraphs Points Possible: 75 Due Date: 7/24/2011 11:59:59 PM The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an
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