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Unformatted text preview: Discuss, in detail, several psychological purchasing variables (PSSP). 6 . Discuss the adoption process as it relates to a fictitious product of your choosing. 7. Discuss in detail, how the internet is reshaping many business markets and how you would use the internet if you were to market a particular product. 8. Your best friend owns a small children's consignment store (clothing store where the store will sell your "used clothing" and will share the proceeds with you) located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal Mart store (Increased competition). She recently discovered you were taking an online marketing class and has asked you for your advice for ideas that will increase her sales. Use the concepts you learned in chapters 1-7 and illustrate their application in your response to your friend....
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This note was uploaded on 03/02/2012 for the course MG 420 taught by Professor Stroud during the Spring '12 term at Park.
- Spring '12