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MK351 Mid-Term Exam[1]

MK351 Mid-Term Exam[1] - Discuss in detail several...

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MARKETING -- TEST #1 Chapters 1-7 Total points -- 100 Case Analysis: Please respond to the questions at the end of the case titled, “Sweetest Dreams Inn”, page 655 of your text. You can provide any other remarks you wish since your points will be determined in large part by the comprehensiveness of your analysis (Breadth, Depth, and Application). Points = 15 Evaluate Mai Phan’s present strategy. What should he do? Short Answer : Please indicate your answer to the following eight questions. All questions are worth ten points each, except for question number 8, that is worth 15 points. Total = 85 points. 1. Discuss the universal functions of marketing and those functions that would apply to the products/services provided by a fictitious firm of your choosing. 2 . Read Chapter 21 and provide a succinct overview of the key components of a marketing plan. 3. Discuss the 4 P’s (marketing mix) 4. Discuss the dimensions for segmenting markets 5.
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Unformatted text preview: Discuss, in detail, several psychological purchasing variables (PSSP). 6 . Discuss the adoption process as it relates to a fictitious product of your choosing. 7. Discuss in detail, how the internet is reshaping many business markets and how you would use the internet if you were to market a particular product. 8. Your best friend owns a small children's consignment store (clothing store where the store will sell your "used clothing" and will share the proceeds with you) located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal Mart store (Increased competition). She recently discovered you were taking an online marketing class and has asked you for your advice for ideas that will increase her sales. Use the concepts you learned in chapters 1-7 and illustrate their application in your response to your friend....
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