Week 3 DB Due by day 3

Week 3 DB Due by day 3 - Week 3 DB Due by day 3 With...

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Week 3 DB Due by day 3 With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Smith and Cooper-Martin in "Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability"? How should businesses handle those deemed to be vulnerable ? Greetings Class, First let’s define vulnerable consumers. According to the assigned article in our reading, vulnerable consumers is defined as those who are more susceptible to economic, physical, or psychological harm in, or as a result of, economic transactions because of characteristics that limit their ability to maximize their utility and well being. Limiting characteristics among adult consumers can include a low level of education or income. Brenkert (1998a) challenges marketing programs that target vulnerable (defined as physically, cognitively, motivationally and socially) consumers to treat them fairly. He proposes the
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This note was uploaded on 03/02/2012 for the course MKT 607 taught by Professor Dr.green during the Winter '12 term at Grand Canyon.

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Week 3 DB Due by day 3 - Week 3 DB Due by day 3 With...

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