This preview shows page 1. Sign up to view the full content.
Unformatted text preview: old product being pushed, if the consumer do not see a clear, concise definition of that particular product, the product will collect dust until it is defined properly. In other words, if a consumer does not understand the purpose, does not see the necessity, or a reasonable price the consumer will refuse to purchase the product and overlooked the organization all together....
View Full Document
This note was uploaded on 03/02/2012 for the course MKT 607 taught by Professor Dr.green during the Winter '12 term at Grand Canyon.
- Winter '12