This preview shows page 1. Sign up to view the full content.
Unformatted text preview: saw Air Jordan's, I would want a pair because I thought if I had a pair of those shoes I could be like Michael Jordan. Another one that stands out to me is the Dodge Ram commercial, "Ram Tough" and the use of a ram as a symbol of the toughness of their trucks. Most consumers will buy a product, even if they are not that familiar with it, because they remember the commercial associated with it or they have committed it to memory ....
View Full Document
This note was uploaded on 03/02/2012 for the course MKT 607 taught by Professor Dr.green during the Winter '12 term at Grand Canyon.
- Winter '12