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Unformatted text preview: Messages capable of (1) informing, (2) convincing and (3) persuading people to buy. According to the definition given to us, within our definition, there were at least four areas that needed to be addressed to have an effective marketing message. In order for those areas to be effective it will take teamwork to make that possible. No one individual can tackle this task alone. Each area requires quality of time, and not quantity of time. If one individual is seeking to deliver an effective marketing message capable of informing, convincing and persuading people to buy, they are guaranteed to fail. Teamwork is paramount to being effective. Kotler, P., & Keller, K.L.(2012). A Framework for Marketing Management(5 th Ed.) Upper, Saddle River, NJ: Pearson/Prentice Hall Schultz, D. & Kitchen, P.(1997). Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study. Journal of Advertising Research. Vol. 37(5). Pgs 7-18...
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This note was uploaded on 03/02/2012 for the course MKT 607 taught by Professor Dr.green during the Winter '12 term at Grand Canyon.
- Winter '12