650SampleExam2 - BUS M&L 650 Second Midterm-Sample Exam...

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BUS M&L 650 Second Midterm-Sample Exam 1. Brand loyalty is highest for customers who buy _____________. a. convenience products b. shopping products c. specialty products d. unsought products 2. Price is generally lowest for __________. a. convenience products b. shopping products c. specialty products d. unsought products 3. Locating close to the competition is a place strategy that makes a lot of sense for the marketers of _____________. a. convenience products b. shopping products c. specialty products d. unsought products 4. Your text pictured the roles of innovators, the late majority, and laggards to explain ____________ a. why new products have various kinds of life cycles b. how product forms have life cycles within an entire product class life cycle c. the various product adopter categories d. when to add product features to extend the product life cycle 5. In class we talked about major obstacles for the marketing of the health care product _____________ a. routine dental check-up b. routine birth c. heart surgery d. hospice 6. Pick out the single FALSE statement from the following about health care marketing: a. Care and caring are generally delivered at the same time b. Cost has become less important in recent years. c. Comfort and convenience are key concerns for older patients with chronic conditions. d. Cure is only sometimes the benefit sought from health care services.
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7. Your instructor described the process of new product development as similar to a ___________ game. a. football b. baseball c. childrens’ d. poker 8. The longest stage of the life cycle (for products that go thru all 4 stages) is the _____________ a. introduction b. growth c. maturity d. decline 9. Most things measured during the product life cycle reach a maximum during the ____________ stage. a. introduction
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650SampleExam2 - BUS M&L 650 Second Midterm-Sample Exam...

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