650SampleExam3 - BUS M&L 650 Sample Exam 3 1....

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BUS M&L 650 Sample Exam 3 1. Corporate, contractual, and administered are the categories for ____________. a. full service wholesalers b. limited line wholesalers c. vertical marketing systems d. channel conflict resolution processes 2. Exclusive distribution is most appropriate for _____________. a. unsought products b. specialty products c. shopping products d. convenience products 3. Scrambled merchandising occurs when retailers expand ___________ of the merchandise they carry. a. the depth b. the breadth c. the consistency d. any of the above dimensions 4. Pick out the single FALSE statement about channel functions from the following: a. These functions are universal. b. These functions cannot be shifted. c. Performing the functions makes products available when, where, and how customers want them. d. The functions were “paired up” in class discussion. 5. Economies of scale and specialization are ___________. a. potential advantages for middlemen b. definite disadvantages for middlemen c. less relevant as technology evolves in channels d. among the innovations introduced by department stores 6. The evolution of supermarkets and electronic retailing show that ___________. a. one party usually doesn’t make all the channel choices
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650SampleExam3 - BUS M&L 650 Sample Exam 3 1....

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