This preview shows page 1. Sign up to view the full content.
Unformatted text preview: feedback is sale or positive attitude Celebritys have Q ratings, High in social risk If ur product has an actual point of difference, if its high in social risk then your most likely to pull out these celebritys The source u want to be relevant The Message Slide Counterfeit ad shows point of difference Vivid increases cognitive resources Repetition creates U have to watch out for ware out If u refute it...
View Full Document
This note was uploaded on 03/04/2012 for the course MKT 304 taught by Professor Hiu during the Fall '11 term at CSU Northridge.
- Fall '11