What, historically, have been Apple's competitive advantages?
Jobs viewed Apple’s control of both hardware and software, one of the very few remaining in
the PC industry, as a unique strength. Apple subsequently revamped its product line to offer
machines that could deliver a cutting-edge, tightly integrated user experience. Although the
company remained committed to the education market, new PC products focused on home
consumers’ lifestyle. Thanks to several technological innovations and a new retail strategy.
2. Use Porter's Five Forces to examine Apple.
Existing- Windows (Computers/media player), Lunix (Mac OS X), Hardware- Dell, HP, MP3
Players- Samsung, SONY, Music Stores- Pirate Bay, Microsoft Music, Amazon Music
New Entrants- Audio and Video streaming, on demand online services, the “Next Google”
Suppliers- Computers/Processors- Motorola, IBM, Intel, TV & Movies- Disney, Sony, Fox,
Music- BMG, Sony, Warner, Universal
Customers- Peer to Peer sharing, retailers with lower prices, fear of economic downturns