Visit www.teenresearch.com. What research can this company offer about the size and growth of the teen market, buying power of teenagers, and their buying habits? Why might these statistics be important to a company targeting teenagers in terms of marketing communications and promotion strategy?TRU is said in their overview on their web page to be the “global leader in youth research and insights,” (About Tru, teenresearch.com/about.cfm?page_id=41, 2012). They cover 5 continents and 40 different markets. Their goal purpose is to provide information on teenagers all the way until the age range of the twenties to markets and businesses worldwide so that people can create new and better products to sell to teenagers. The buying power is increased when TRU expands their research in teenagers today versus teenagers five years ago. So many things happen between generations that everyday there is a new trend that people will follow compared to yesterday. This is why
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