Apple - 1. Apple CEO Steve Jobs alluded to the price a...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1. Apple CEO Steve Jobs alluded to the price a customer may have to pay to own an iPhone when he said that the steep and sudden price change was simply part of “life in the technology lane.” What did he mean? Beyond the simple exchange of money, what else might the price of such a product include? “Life in technology lane,” meant that with every new innovation in technology something bigger better and cheaper is going to come out. Take the IPad for example, after that came out there were “off brand” renditions finding their way to every store. The Kindle, Nook, and touch pads through phone companies are a couple of examples. The price of this product includes just about every little piece of technology it holds within it. The IPhone is an IPod, a phone, a portable computer, it has Siri who talks to you and will basically answer or search the web for whatever you may need. The IPhone is everything rolled in one, which makes it very popular and makes everyone want it. 2. Discuss the role that product demand played in pricing the iPhone. How did this
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/05/2012 for the course MARK 101 taught by Professor Follis during the Spring '12 term at Grantham.

Page1 / 2

Apple - 1. Apple CEO Steve Jobs alluded to the price a...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online