Burger King

Burger King - 1. What do you think of Burger Kings...

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1. What do you think of Burger King’s advertising tactics? Is it OK to attract new customers while alienating others? Is Burger King’s advertising ethical? Explain. I believe that Burger King’s advertising tactics may have been taken to far by taking their product to countries that have not been exposed and are extremely culturally different than us. Though they were probably culturally polite to the people they were seeking, many people have exposure issues. I know that BK exploits the younger male age groups from teens to mid twenties, by luring them in with the promise of “real beef” and huge hamburgers. Though it may be controversial to exploit some people and disregard others, there are other companies that do this that do not broadcasted. Clothing lines such as Hollister, Abercrombie & Fitch, American Eagle and even Victoria’s Secret, promote clothing for “skinny” people, and do not offer plus sized clothing. I can’t shop at Hollister because no matter the size of jean it never fits my hips and thighs. I think this is a type of
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This note was uploaded on 03/05/2012 for the course MARK 101 taught by Professor Follis during the Spring '12 term at Grantham.

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