Unformatted text preview: I believe the website is confusing. There are so many different links to so many different things, and when looking for computers you never know if you are looking at refurbished or brand new. For the average customer, the website is confusing, though after learning how to navigate it, it gets more simple. Involvement factors in buying a new computer would be, how much one wants to spend, what would the computer be used for, and how much space of memory is needed. I have a 17” MacBook Pro, and I love it. The only thing I really use it for though is homework and email. However, if I get crazy one day and want to watch a movie on it, I can. It may be over kill but it is durable, has stood up to a 160-pound dog sitting on it, and is very fast compared to Dell. I also enjoy that it comes with everything and updates itself for free unlike Windows programming....
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- Spring '12
- Marketing, Personal computer, MacBook Pro, involvement factors, Apple’s Web