They’ve Got Your ‘Bak

They’ve Got Your ‘Bak - 1...

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1 They’ve Got Your ‘Bak Ashley Oren Parkman Grantham University
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2 ABSTRACT This paper is written to discuss how the relationships and strategic partnerships helped carry the idea of a “camelback” into an international product. It also discusses what type of market it caters to, and what kind of product it is.
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3 They’ve Got Your ‘Bak CamelBak’s are a hit among sport enthusiasts, military’s world wide, and even hard laboring people. The CamelBak makes it easy to hydrate the body without having to take a break to go get water. It has grown from a fluid bag wrapped in a sock, to an international splendor that comes in different size, shapes, models and colors. However, a few questions need to be answered first to figure out how the CamelBak got so big. 1. Discuss how business relationships and strategic partnerships have helped to increase the value of CamelBak’s products and the business itself? Michael Eidson, in 1989, came up with a truly significant idea to keep hydrated. He put an intravenous fluid bag in a sock so he had easy access to fluids while he was biking. This grew into a huge thing in the biking world, and soon caught the eye of people who
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