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Unformatted text preview: Sales -vs- Marketing What is the relationship between marketing and sales? What is partnership selling? Without the marketing element of an organization that company would not be in business. Marketing is a fundamental part of any business as this is how a business communicates who they are to the public and garners their attention. This is to make a relevant connection between the brand and its target audience. Living in a free- enterprise system means we live in a society that is inundated by advertising. As consumers, we are marketed in virtually every aspect of our lives. Consequently, marketers have become more innovative in how messages are sent to consumers. It is a creative and strategic method of creating a demand and interest for their product or services. If the marketing is savvy enough, the reputation and image of the company will then in turn become a major selling point. This is monumental in our capitalist economy because it supports, nurtures, and necessitates competition and the creation of...
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This note was uploaded on 03/05/2012 for the course PROFESSION Pro taught by Professor Unknown during the Spring '10 term at Rasmussen College.
- Spring '10