MGT 3300 Note 1

MGT 3300 Note 1 - buyer More marketing The following...

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Chapter one: Intro to marketing Marketing 3300May 16, 2011
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WELCOME TO MARKETING The definition, according to the Pride and Farrell: Marketing is the process of creating (product development) , distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment. Goods, services and ideas Tangible, intangible, and exchange (no money required) Marketing is about facilitating between the seller and
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Unformatted text preview: buyer. More marketing The following definitions were approved by the American Marketing Association Board of Directors: Marketing Marketing is the activity , set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) What is the marketing mix? Product Price Place Promotion...
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This note was uploaded on 03/06/2012 for the course MGT 3300 taught by Professor Sanjay during the Spring '08 term at Georgia Tech.

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MGT 3300 Note 1 - buyer More marketing The following...

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