MGT 3300 Note 2

MGT 3300 Note 2 - Review core competencies Review...

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Marketing Management May 18, 2011
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Marketing
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American Marketing Association Statement of Ethics Ethical Norms and Values for Marketers Ethical Norms Ethical Values Honesty Responsibility Fairness Respect Transparency
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Ethics The American Marketing Association CASRO-US ESOMAR-European
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Constituents People In organization Stockholder, Employees, Outside the organization Consumers, Suppliers, Competitors, Sponsors, Distributers, Shippers, Legislatives, Communities
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Ford Then (Mass Marketing) 1913-Mass production of the “Model T” began, Stopped production in 1927 after producing 15 million “Any color-so long as it’s Black” Now (Marketing Segmentation) The 2010 Ford Fusion Hybrid was chosen over 15 competitors to be named 2010 North America Car of the year. The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America.
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Marketing’s role has changed over time
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Marketing Strategy and planning
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Unformatted text preview: Review core competencies Review strengths/weakness Analyze resources Network, experiences, skills, ideas, space, shipping methods, creativity Could be both tangible or intangible Look at opportunities Marketing strategy Four P’s Target Market The group we try to service in business. Marketing planning Assess opportunities Determine Marketing objective Define strategy Develop guidelines Internal influences Competencies Resources external influences Marketing Environment Marketing Political ü Laws and regulations Legal and Regulatory ü Lawsuits Societal and Cultural Technological ü Internet, databases Competitive ü Competitors, suppliers Economic ü Supply and Demand ü Buying and Selling ü Inflation Competencie s Resources Marketing Managers: Segmentation Programs Target Market Performance Goals and Controls...
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MGT 3300 Note 2 - Review core competencies Review...

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