MGT 3300 Note 3

MGT 3300 Note 3 - Marketing Management With powerful...

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Marketing Management May 20, 2011
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With powerful skills/talent comes responsibility Individuals Groups Businesses Industries Governments
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Social responsibility An organization’s obligation to maximize its positive impact and minimize its negative impact on society. Being a good corporate citizen can result in greater consumer trust and loyalty Positive publicity Indirect long-term benefits
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According to GoodCorporatecitizenship.com Broadly speaking, the social responsibility of business may cover the following principles Maintaining a high standard of business ethics Working as part of the community Protecting the environment Providing good corporate governance Engaging in fair trade and business practices, as well as fair workplace relations
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Social responsibility Issue Description Major social concerns Natural Environment Consumers insisting not only on a good quality of life but on a healthful environment so they can maintain a high standard of living during their lifetimes Conservation Water pollution Air pollution Land pollution Consumerism Activities undertaken by independent individuals, groups, and organizations to protect their rights as consumers The right to safety The right to be informed The right to choose The right to be heard Community Relations Society eager to have markets contribute to its well-being, wishing to know what markets do to help solve social problems Equally issues Disadvantaged members of society
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Social responsibility Advocating socially beneficial causes Cause-related marketing Green marketing Consumer ethics
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How many different ways can a company show their “green-ness?” Inside the company walls Bins for recycling, signs everywhere, public
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This note was uploaded on 03/06/2012 for the course MGT 3300 taught by Professor Sanjay during the Summer '08 term at Georgia Tech.

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MGT 3300 Note 3 - Marketing Management With powerful...

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