Exam 3 -3 (T) - dissonance using an effort justification...

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Individuals tend to believe that the more difficult to attaining the goal, the more worthwhile it is to be a member of the group. The name of the phenomenon that describes this relationship between effort and the value of the goal is called cognitive dissonance. Cognitive dissonance is an uncomfortable feeling caused by holding two contradictory ideas simultaneously. The "ideas" or "cognitions" in question may include attitudes and beliefs, and also the awareness of one's behavior. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance by changing their attitudes, beliefs, and behaviors, or by justifying or rationalizing their attitudes, beliefs, and behaviors. An experiment done by Aronson and Mills in 1959 aimed to prove this phenomenon. They investigated
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Unformatted text preview: dissonance using an effort justification paradigm. Female participants, who were joining a discussion group about the psychology of sex, were either accepted into the group (control condition), had to go through a mild initiation, which involved reading aloud sex-related words, or had to go through a severe initiation by reading aloud explicit sec words (Aronson 1959). When the participants were later asked the rate the discussion and the group members, those who went through severe initiation rated categories 96/100, mild initiation 82/100, and control group rate it 82/100. Because the female participants had to justify the effort and humiliation they experienced to enter the group, they rated the group as more attractive than the other conditions....
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This note was uploaded on 03/06/2012 for the course PSYC 1101 taught by Professor Leader during the Spring '07 term at Georgia Institute of Technology.

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