Activity1 - Select a new product. For that product, define...

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Select a new product. For that product, define the following: o Market segments o Placement on user adoption curve o Positioning o Business model o Minimum viable product (MVP) Product: Starbucks Market Segments: When they were segmenting the market for starbucks, they targeted the following segments: Gourmet Coffee – 18-34 year old coffee drinkers want something more than just coffee. Unique and Different, Starbucks Exclusive Examples: Caramel Macchiato and Gingerbread Latte Brewed Coffee - Older in Age Generally just want coffee for a caffeine fix People that are in a hurry. Skinny Platform - Non- Coffee Gourmet Drinks (tea, chai, smoothies). Image - Well known brand, Work fast, Status. Bottled Coffee – People on the go, Mid-day pick me up, usually found at Grocery Stores. Skinny Platform”– Lower in Calories, Sugar-Free Syrup, Skim Milk and no Whip Cream , Enjoy great coffee without the calories (only 90 calories!) Placement on user adoption curve: Starbucks is the innovator and market leader and the global economic downturn forcing
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Activity1 - Select a new product. For that product, define...

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