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Morphological_Analysis_Lecture_Nov2_11a0

Morphological_Analysis_Lecture_Nov2_11a0 - First Year...

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Morphological Analys is Week 11A - 11/03/2009 Dr. Dazhi Yang & Lucia Irrgang First Year Engineering Transforming Ideas to Innovation 1 ENGR 19500
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1. CCCD Written Assignment - Due: Class 11B § Coversheet, stapled, ready to turn in at start of class § If you missed the Diversity Presentation Ê Read Wm. A. Wulf. Diversity in Engineering. The Bridge (1998) vol. 28 (4) pp. 8-13 Ê Write an additional one-page reflection based on that article. Your reflection should demonstrate that § You have read the article, as evidenced by specific reference to parts of the article in your reflection § That you have carefully considered it, as evidenced by the thoughtfulness of your reflection. Announcements
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2 . HW # 6 – Morphological Analysis | Due Week 12B § Download the file MorphAnlysis.xls from Blackboard § Complete Response sheet for an intersection § Can be utilized in Project 2, Milestone 2 deliverable 3. Project 2 - Milestone 2 | Due Week 12B § Revised problem formulation and report on innovation and decision making. See Guidelines for Evaluation #1-3 § (max 7 pages) Announcements
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§ What is Morphological Analysis? How does it fit into the Product Development and Concept Development Processes? § What is a Morphological Chart? Identify the benefits and drawbacks of using it to generate design ideas. § Apply various techniques to identify the overall function and sub-functions of a product’s design. Overview of Today’s clas s
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Product Development Proces s § Another example of an engineering design process § Systematic series of activities which people employ to conceive, design, develop and commercialize a product. § There are many versions of the product development process Generic Product Development Process Phase 0 Plannin g Phase 1 Concept Developmen t Phase 2 System -Level Design Phase 3 Detail Design Phase 4 Testing & Refineme nt Phase 5 Production Ramp-Up Note : Iterative Process !!
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Concept Development Phas es § Needs of the target market are identified § Alternative product concepts are generated and evaluated § Concepts are selected for further development & testing Concept Development Process
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