FURminator, Inc. is a company that began essentially as a “Mom & Pop”
grooming organization and evolved into an undisputed leader in the pet grooming
The company is innovative in its patented products as well as in its
strategic vision to achieve its goals.
Despite the fact that their products are
priced on average at 70% above their competitors, their products still remain
highly-rated, top sellers.
The company holds nine patents all together, solidifying
their competitive edge.
Surprisingly, despite the company’s growth in the last seven years,
information technology seems to remain on the back burner.
The majority of their
IT functions are outsourced.
However, this supports their strategic vision as a
small, but growing business.
The company has no desire to bring their IT in-
They are pleased with the quality of services they receive through
They feel that the diversity of services they receive in utilizing
several different service providers maintains their competitive advantage and
gives them more options.
In line with this vision, our group has provided
suggestions to support the company’s desire to keep IT in the background by
researching and recommending a social networking site.
We feel this would
strengthen their brand presence online as well as bridge the gap between their
brand advocates and online retailers.
FURminator, Inc. was founded seven years ago by David and Angie
Prior to FURminator, Angie had owned her own animal grooming
business called Groomingdale’s, where she and her husband practiced with
different grooming devices, attempting to improve the grooming experience for
the animals while at the same time making themselves more efficient groomers.
As in any business, the more customers you can serve, in this case ones with fur,
the more money can be made.
As with many inventions over the centuries, this
one was born out of necessity as well.
David and Angie wanted to find a way to
remove an animal’s undercoat without the instrument being used, ripping or
pulling the hair out.
After more than ten years of trying every type of grooming
tool available on the market, they decided to come up with one of their own.
Together they tried and tried until at last, they had come up with a de-shedding
blade that could remove an animal’s undercoat without the painful experience of
it being ripped out.
After a few modifications they arrived at their most effective
design and patented the FURminator deShedding Tool, for which they now have
multiple patents and additional patents pending.
Once they starting using their new tool, customer’s started inquiring about