The Mall - The Mall dresses up for competition Published at...

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The Mall dresses up for competition Published: 8/07/2010 at 12:00 AM Newspaper section: Business The retail landscape around the Ramkhamhaeng area will change next year with a revamped complex from The Mall Group and of the opening The Nine by MBK Plc. Vanchai: Stores are being revamped to match the increasingly sophisticated urban lifestyle of local residents The Mall Group recently renewed a lease contract to operate its two shopping centers in Ramkhamhaeng for another 30 years. Vanchai Janvuttarunggul, group general manager for shopping complexes, said the renovation of the two stores will start next year. The group is creating a new store concept, due to be finalised in the next two weeks, to serve the changing lifestyle of people in the area. The renovation of The Mall Ramkhamhaeng is in response to a new development nearby _ The Nine by MBK on Rama IX Road. At the same time, The Mall Group will finish the renovation of two shopping complexes in the Tha Phra and Bang Kapi areas in the next few months. ''We will increase the tenant mix with beauty products and restaurants as highlight anchors at our six shopping complexes because we found the strong purchasing power in both categories,'' he said. ''No matter how bad the economy and politics are, demand in both sectors remains strong and has never been affected even during the prolonged political demonstrations in April and May.'' The company will stage The Mall 'Beauty Aholic' campaign from now to July 14 at The Mall Bang Kapi to promote more sales of beauty products. It is also spending 50 million baht to renovate The Mall Tha Phra, with 4,000 square metres for various restaurants and another 650 sq m for a children's play area. At the same time, another 2,000 sq m will be added as a new restaurant zone at The Mall Bang Kapi.
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''About 80% of visitors come to dine at our complexes. We found that the spending of our visitors is between 1,500 and 3,000 baht a visit,'' he said. Meanwhile, Kriengsak Tantipipop, executive chief marketing officer of Siam Paragon Development Co, said the purchasing power for local shoppers at Siam Paragon had already improved and the number of foreign tourists should be back to normal levels in September. ''The shopping mood is a real turnaround with average spending per bill of more than 4,000 baht in June, compared to 3,000 baht in June last year,'' said Mr Kriengsak. In the second half, the group will spend 400 million baht on marketing, including 35 million on the latest Siam Paragon Watch Expo, which will be held from July 13 to Aug 1 at Siam Paragon. The company targets sales of 200 million baht from the watch fair. Sales of Siam Paragon this year are expected to be comparable to last year's 9 billion baht. Summary of the article
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The Mall - The Mall dresses up for competition Published at...

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