Group 3 CASE 1 - Group 3 case 1 Lam Ka Yu Kwok Chun cheung...

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Group 3 case 1 Lam Ka Yu S106712 Kwok Chun cheung S106710 Wong Pik Fung S106728 Wong Lok Tim S106726 Lee Ka Chung S106719 Case Hewlett Packward 1. How hp might develop a portfolio of relationship strategies to meet the needs of such customers group Customer group A is identifying profitable customers, which demands a wide variety of IT products, routine maintenance support and customer services. The services are low cost-to-serve. Also customers are willing to pay a premium for products and service quality, which will result in high margin. Besides working with customers by existing services, we should add value in order to give greater unexpected services to customer, which may enhance the customer loyalty and maintain the competitiveness within the industry. As customer group b want high quaint it products, but they demand a rock bottom price and choose supplier on the basis. This group can be classified as the unprofitable customers because they have low margins and high cost to serve Customer group C should be firing, since it demands both quality products and extensive service support, but wants all of this for a "rock-bottom". As a result, it is unprofitable customer that retain in the high cost to serve. But we
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Group 3 CASE 1 - Group 3 case 1 Lam Ka Yu Kwok Chun cheung...

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