case 2 federated insurance - Federated Insurance Targeting...

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Federated Insurance: Targeting Small Businesses Targeting small and medium-sized business (SMB) customers, Federated Insurance offers clients and prospects a program of complete insurance protection, covering the spectrum from commercial property and casualty insurance and life and disability insurance to group health insurance. Since its founding over a century ago, the market plan for the company has centered in a clear-cut strategy: provide the highest quality, best-value service available to selected businesses. Based in Owatonna, Minnesota, which regional offices in Atlanta and Phoenix. Federated has 2600 employees and operates in 48 states. Consistent with its heritage and original market plan, the company specialized in business insurance for selected industries: Auto dealers and auto parts wholesalers Building contractors (for example, electrical, plumbing-heating-cooling) Equipment dealers (for example, agricultural, lawn and garden) Funeral services Jewelers
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This note was uploaded on 03/07/2012 for the course MARKETING eng100 taught by Professor Hass during the Spring '12 term at Central Washington University.

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case 2 federated insurance - Federated Insurance Targeting...

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