MR (Week 2 Paper) - MRA Code of MR Standards

MR (Week 2 Paper) - MRA Code of MR Standards - SM Marketing...

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Marketing Research Association, Inc. THE CODE OF MARKETING RESEARCH STANDARDS Ratifed March, 2007 SM
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INDEX PREFACE PAGE A. Purpose of the Code of Marketing Research Standards .............................. 3 B. Background of the Code of Marketing Research Standards ........................ 3 C. Using This Document . ................................................................................. 3 D. DeFnitions .................................................................................................... 4 MRA CODE OF MARKETING RESEARCH STANDARDS . ................................. 5 (with explanatory notes) Sampling . ....................................................................................................... 12 Tabulation and Data Processing .................................................................... 14 APPENDIX . ......................................................................................................... 15 A. Enforcement and ±iling a Complaint .......................................................... 16 B. How to Comply With The Children’s Online Privacy Protection Rule ......... 19 C. Compliance with Government Legislation ................................................. 24 D. IMRO Standards with full detail Position Papers ....................................... 26 E. Mystery Shopping . ..................................................................................... 30 ±. Sales Waves ............................................................................................... 31 G. Auto-Dialing Systems with CATI . ............................................................... 32 H. Transaction-based Customer Satisfaction ConFdentiality ......................... 35
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PREFACE A. Purpose of the Code of Marketing Research Standards The Marketing Research Association’s Code of Marketing Research Standards is established to ensure that MRA members conform to the following principles: Conduct research in an honest and ethical manner f Instill conFdence in research to encourage public cooperation f Instill conFdence that research is done in a professional and fair manner f To provide members with guidelines that lead to research being conducted in accordance f with scientiFc, statistical and proven practical methods. Carry out every research project in accordance with the Code f Respect the general public and its rights f The principles of this Code must be adhered to and signed by each member of the Marketing Research Association, both corporate and individual, as a condition of membership in MRA . Nonmembers of MRA are encouraged to familiarize themselves with this Code to facilitate their dealing with MRA members and to use as an educational tool. B. Background of the Code of Marketing Research Standards
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This note was uploaded on 03/07/2012 for the course MARKETING eng100 taught by Professor Hass during the Spring '12 term at Central Washington University.

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MR (Week 2 Paper) - MRA Code of MR Standards - SM Marketing...

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