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MR assigment 2 present(1) - cover BUS3001 – Group 6 Kwok...

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Unformatted text preview: cover BUS3001 – Group 6 Kwok Chun Cheung (s106710) Lam Sze Ki (s106713) Leung Chi Pang (s106720) Mok Wing Yan (s106722) Ng Toi Hin (s106723) Introduction RQ: Would the color of logo (McDonald) change affect the intention to get into the store and purchase intention? H1: New color would lower the intention to get into the store H2: New color would lower the buying intention Data 1: People attitude towards original color Date 2: People attitude towards new color Methodology Survey (7 questions) Five interviewers, interviewed interviewees in Shatin Scenario: 你你你你你你你你你你你你你你你你你你你你你你你 d 你你你你你你你你你你你你 Posttest Control Group Design (n=64) EG: R x O1 (n=33) (Grey) CG: R x O2 (n=31) (Red) Methodology (con’t) Age range: 18-65 or above (mean = 28.9) Response rate: Kubi (44%) Anita (40%) Momo (37%) Aiko (28%) Kelvin (15%) Average = (32.8%) Data Set-Recoding 5. 你你你你你你你你你 ?...
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MR assigment 2 present(1) - cover BUS3001 – Group 6 Kwok...

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