MR ASSIGN2 - Response rate Kubi(44 Anita(40 Momo(37 Aiko(28...

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Introduction RQ: H1: New color would lower the intention to enter H2: New color would lower the purchase intention H3: New color would lower the liking of Mcdonalds Data 1: People attitude towards original color Date 2: People attitude towards new color
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Methodology Survey (7 questions) Five interviewers, interviewed interviewees in Shatin Scenario: ? ? ? ? ? ? ? ? ? ? ? , ? ? ? ? ? , ? ? ? ? ? d ? ? , ? ? ? ? ? ? ? ? ? Posttest Only Control Group Design (n=60) EG: R x O1 (n=30) CG: R x O2 (n=30)
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Methodology (con’t) Age range: 18-65 or above (mean = 28.9)
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Unformatted text preview: Response rate: Kubi (44%) Anita (40%) Momo (37%) Aiko (28%) Kelvin (15%) Average = (32.8%) Limitations Age Group Choice Low external validity-small sample size (n=60) Selection bias-hard to randomly select interviewees Other possible causal factors-IVs of this research may not be the only IVs that influenced th e DV Recommendations 1. Showing your Student Card 2. Collecting near to major transportation or Shopping mall 3. Dress code (Business causal to smart causal)...
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This note was uploaded on 03/07/2012 for the course MARKETING eng100 taught by Professor Hass during the Spring '12 term at Central Washington University.

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MR ASSIGN2 - Response rate Kubi(44 Anita(40 Momo(37 Aiko(28...

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