MR group ASSIGN - Finding 1: Competitive...

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Service: Applying for rewards program What is rewards program: - Customers who join the rewards program, they will get the card - Earn and redeem Reward$ at any designated shops
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Select three companies:
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Information: The range of using rewards program - Parknshop and Vanguard established the program by their own company while Wellcome is cooperate with other company (Octopus). Parknshop: Customers can earn and redeem the reward$ in those shops . They are a part of Hutchison Whampoa Limited. Vanguard: It is similar to the Parknshop. The customers just gain and use the reward$ in its own firm.
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Wellcome: The customers can earn and redeem the reward$ at any designated Octopus Rewards merchants(23 enterprise). http://www.octopus.com.hk/octopus-for-businesses/benefits-for-your-business/tc/index.html
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Unformatted text preview: Finding 1: Competitive advantage-Parknshop and Vanguard, it established the program by themselves, therefore, the way of using become narrow.-However, Wellcome is corporate with Octopus Reward Limited, the space of development become large. -According to the statistic, we find out 95% hold the octopus and 2.4 million customers have joined the reward program. Wellcome can have competitive Finding 2: Benefit is different We find out that-The benefit of Parknshop and Vanguard is mainly focus on redeem the gifts while Wellcome is redeem to cash. Wellcome http://www.octopus.com.hk/earn-and-redeem-rewards/en/index.html Parknshop http://www.moneyback.com.hk/Web/PageFrame.do http://www.crvanguard.com.hk/crcshopweb/web/index.ph p Vanguard...
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This note was uploaded on 03/07/2012 for the course MARKETING eng100 taught by Professor Hass during the Spring '12 term at Central Washington University.

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MR group ASSIGN - Finding 1: Competitive...

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