usa kelvin - World For world, our group has chosen U.S.A....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
World For world, our group has chosen U.S.A. and U.K. to analyze the consumption of counterfeit product. U.S.A is large enough to represent North America. U.K. is a popular country in Europe. These two countries are representative. Counterfeiting in U.S.A Volumes U.S.A. regarded as a leading country among the world but also the counterfeiting industry. Tom et al.(1998) reported it as a $200 billion industry. By 2004, Eisend and Schuchert- Guler(2006) report that the industry has grown to $512 billion. It has further been reported that 69% of Americans believe that there is nothing wrong with buying counterfeits (Boumphrey, 2007). (source:http://www.highbeam.com/doc/1G1-190616956.html) Values Counterfeit product is very harmful to the original organization. Not only physical counterfeit products but also electronic pirate copy. Some values are shown in the following. Eletrical Products $400 Million Prirated Music $563 Million Prirated Software $387 Million Counterfeit Bags $287 Million From the above data, you can imagine how
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

usa kelvin - World For world, our group has chosen U.S.A....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online