Unformatted text preview: consumer electronics are good examples. Their offer of low price and high quality created serious problems for those companies following only cost leadership in the U.S. So yes you can pursue a cost leadership strategy and a differentiation strategy at the same time, but you would probably be in a better position focusing on one or the other. If you want to be the Low Cost Provider then you need to be striving for efficiencies and economies of scale, and not focusing on trying to differentiate yourself from your competitors in any way other than price. Cutting prices and adding features are not impossible, but a bit of a magic trick....
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- Spring '12