android problem - i f you had only recently crept out from...

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i f you had only recently crept out from under a rock and become interested in mobile phones, you might take a glance at the current landscape and assume that things have always been very much the same: That Android has been sitting pretty as the dominant OS, while iOS has maintained a very respectable second place. Obviously, the truth couldn’t be further from that impression. In an industry only recently defined, iOS and Android have been market - munching with a voracious appetite. Android has embraced this race and kicked it into an even higher gear, setting a blistering pace that has left Cupertino choking on clouds of dust. However, even more shocking than the meteoric growth of the platform is the potential that still remains untapped. Android, commanding nearly 50 percent of smartphone OSs, reigns in marketshare, but Apple , and therefore iOS, leads in two categories that are even more important in the long term: Mindshare and to a lesser extent, heartshare. Yes, I realize I just wrote heartshare. I chuckled the first time I said it to myself, too. I’m only acknowledging it now so that you’ll stop thinking about it long enough for us to have a serious conversation. More on this concept of heartshare later. Cupertino sparked the smartphone revolution, and as the first sojourner to plant its boots in such virgin, fertile soil, they have left
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the largest footprint. For well over a year they shaped the market, impressing upon us the idea of how a real smartphone should look, behave and feel. Even though the iPhone was indeed a revolutionary product and a spectacle to behold, Apple still had plenty of battles to fight to gain marketshare: being limited to one Stateside carrier, charging into the inroads made by Nokia in Europe and convincing businessmen that they didn’t need their Blackberries. Things were looking good, Apple was looking like the chosen son, primed to claim the promised throne. Then came the plague. I’m sure that you’re thinking it’s unfair for me to compare Android to a crippling disease that wiped out half of Europe, but I think it’s an apt comparison for some very distinct reasons. The Plague, otherwise known as the Black Death, is caused by the bacterium Yersinia Pestis; a fast-growing bug that is capable of doubling in 1.25 hours. That’s really fast. If I had the reproductive characteristics of a Y. Pestis cell, I could repopulate a desolate Earth in less than 41 hours. Left alone a mere 34 hours, I
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This note was uploaded on 03/07/2012 for the course WLSI 858 taught by Professor Bush during the Spring '12 term at Central Pennsylvania.

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android problem - i f you had only recently crept out from...

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