bus490_w7_ch6

bus490_w7_ch6 - BUS 490 Week 7 Strategy Analysis Choice...

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BUS 490 Week 7: Strategy Analysis & Choice Slide # Topic Narration Slide 1 Intro Welcome to Business Policy. This lesson will focus on strategy analysis and choice. Please go to slide # 2 Slide 2 Objectives Upon completion of this lesson you will be able to: Describe a three-stage framework for choosing among alternative strategies; Explain how to develop a SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, and QSPM; Explain the role of organizational culture in strategic analysis and choice; and Explain the role of a board of directors in choosing among alternative strategies. Please go to slide # 3 Slide 3 Overview This lesson introduces important concepts that can help strategists generate feasible alternatives, evaluate those alternatives, and choose a specific course of action. Please go to slide # 4 Slide 4 The Nature of Strategy Analysis and Choice Strategy analysis and choice seeks to determine alternative courses of action that could best enable the firm to achieve its mission and objectives. The firm’s present strategies, objectives, and mission, with the external and internal audit information, provide a basis for generating and evaluating feasible alternative strategies. Strategists never consider all feasible alternatives that could benefit the firm, because there are an infinite number of possible actions and an infinite number of ways to implement those actions. Therefore, a manageable set of the most attractive alternative strategies must be developed. Identifying and evaluating alternative strategies should involve many of the managers and employees who earlier assembled in the organizational vision and mission statements, performed the external audit, and conducted the internal audit. Representation from each department and division of the firm should be included in this process. Alternative strategies proposed by participants should be considered and discussed in a meeting.
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Please go to slide # 5 Slide 5 A Comprehensive Strategy- Formulation Framework Important strategy-formulation techniques can be integrated into a three-stage decision-making framework. The tools presented in this framework are applicable to all sizes and types of organizations and can help strategists identify, evaluate, and select strategies. Stage One, or the Input Stage, of the formulation framework consists of the EFE Matrix, the IFE Matrix, and the Competitive Profile Matrix, or CPM. This stage summarizes the basic input information needed to formulate strategies. Stage two, called the Matching Stage, focuses upon generating feasible alternative strategies by aligning key external and internal factors. Stage Two techniques include the Strengths-Weaknesses- Opportunities-Threats Matrix, the Strategic Position and Action Evaluation Matrix, the Boston Consulting Group Matrix, the Internal- External Matrix, and the Grand Strategy Matrix. Stage three, called the Decision Stage, involves a single technique, the
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This note was uploaded on 03/07/2012 for the course FIN 534 taught by Professor Nalla during the Spring '08 term at Strayer.

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bus490_w7_ch6 - BUS 490 Week 7 Strategy Analysis Choice...

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