A Horror Show at the Cinemaplex

A Horror Show at the Cinemaplex - RUNNING HEAD: A HORROR...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
RUNNING HEAD: A HORROR SHOW AT THE CINEMAPLEX 1 A Horror Show at the Cinemaplex? Case Study Lachele Hardic 5/27/2011 Bus 499 A Horror Show at the Cinemaplex Everyone loves movies, and going to the movie theater used to be a great pastime. You could get away for a date or be the first of your friends to see the new thriller on the big screen. Either way it was a great experience or way to be entertained. With the coming and going of the great economy everything has gotten more expensive, this doesn’t exclude the movie business. Theaters have raised their priced and added advertisements to the beginning of movies to ensure a profit. Some people use the rising cost as an excuse not to go out, others go to the movies more
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
because dinning and family vacations aren’t in the budget anymore. Theaters Profits are up but sells are down. The five competitive forces can be analyzed as such: threats of new entrants is high, realistically there is very little chance of new theaters being built however new online DVD rentals, such as Netflix, along with convince rentals like Red Box and Blockbuster Express are flooding the market helping to convince people to rent rather than pay the money to go out to the theater. Supplier Power is medium; studios are switching to a digital format because regular formats are getting more costly to produce. Theaters cannot afford to switch all their screens to digital capable which would cause them to not be able to get newer pictures at a cost reduction. The studio also receives most of the profits from the ticket sales which lowers the theaters power to bargain for price. In addition the studios chose in movies to make can effect on whether people go to the movies or not. Buyer Power is high: If prices get to high or the whole experience is less than expected
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/07/2012 for the course FIN 534 taught by Professor Nalla during the Spring '08 term at Strayer.

Page1 / 5

A Horror Show at the Cinemaplex - RUNNING HEAD: A HORROR...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online