Great Lakes Great Decisions

Great Lakes Great Decisions - Great Lakes Great Decisions...

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Great Lakes Great Decisions Lachele Hardic 4/15/2011 Bus 499
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1. Perform an analysis of the Social/Demographic, Technological, Economic, Environmental/Geographic, and Political/Legal/Governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors. Great Lakes is an American company that sells lead additives, which at one time was used in most gas and paint products around the world. Demographic - When Developed countries including the U.S. stopped using the additives Great Lakes focused on the developing nations that continued to use lead additives. These poorer nations cannot afford alternatives to lead additives and despite its health risks cheaper and easier obtaining than other similar products. Economic - Developing nations typically have fewer boundaries to trade which means it would be cheaper to sell to them rather than peruse other countries that have banned the use of the lead alternative. Technological – Developing nations may not have the technology needed to change
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