Bus508assign1 - Running Head ENTREPRENEURIAL LEADERSHIP 1...

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Running Head: ENTREPRENEURIAL LEADERSHIP 1 Entrepreneurial Leadership Lachele Hardic Dr. Michael Finn Bus 508 Contemporary Business 10/22/2011
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1. Analyze and describe the founding leader(s), leadership style, and major business principles of a profit-oriented entrepreneurial approach in which the primary goal is to provide a product or service to consumers and to make a profit. Ray land is the Founder of Fabulous Coach Line. He started the business because of a senior class trip that had a very lacking tour bus experience. He bought his first bus before he turned 18 and started a website to help create a tour bus line that was not only profitable but also to provide true luxury to customers that were looking for fun. Ray drives the bus himself and caters to a wide Varity of events from athletic events to proms. On average, his company makes $1150 a day for each chartered bus. His leadership style consists of leading by example and aiming to make a profit while providing a service that is entertaining and luxurious. He has a sort of Democratic leadership, he makes the decisions for the company, but he hires those that share his ideas and passions and wants input from those that work for him. He researches what customers want and see as their preferences for riding comfortably. Ray only hires drivers that share is view of what he wants in his business. His Vision is to allow people on vacation; a team traveling to their next game or visitors to land marks the best service available with no hassles and a smooth comfortable transit while making enough profit to continue adding to the number of buses owned and the employees working that share his goal.
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