Notes on Nattrass and Altomare's A New Framework for Management

Notes on Nattrass and Altomare's A New Framework for Management

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Notes on Brian Nattrass and Mary Altomare’s A New Framework for Management: Taking the natural step for business is both simple and complex. It is simple in the sense that it is the integration of natural systems and natural laws into business practices. It is also complex because it requires re-thinking many of the fundamental assumptions, and in many cases involves re-designing products, processes, and systems that form the core of business. This is business in the 21 st century. There is reference to Carl Frankel’s writings, and focuses more on the fourth era of corporate environmentalism; sustainable development. He says Frankel suggests four keystones of this new era: - Progress toward zero waste : rather than seeking to reduce waste, companies will come as close as possible to eliminating it altogether. - Whole systems thinking : addressing problems at the level of their entire system, rather than
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Unformatted text preview: the parts, using a design approach that allows strategists to conceive something completely new rather than simply to extrapolate the future from the present.- Looking beyond internal operational sustainability and making the world’s problems the company’s problems.- Moving beyond the focus on environmental issues to a focus on sustainable development .- The author believes that countless organizations are just beginning to consider what it means to move beyond compliance into eco-efficiency. However, he believes there are environmentally-concerned leaders who have reached the fourth era already. The authors believe that “these companies are far advanced on the learning curve and are developing the core competencies of the future that will set the standards for those who follow.”...
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