UNIVERSITY OF CALIFORNIA
Haas School of Business
UGBA – AS C 172
THE HISTORY OF AMERICAN BUSINESS
230 Cheit Hall, Monday and Wednesday, 11-12:30,
Professor Christine Rosen
577 Faculty Wing of Haas School of Business
Please be sure to put UGBA - AS 172 in the subject line of all email you send me!
Monday and Wednesday 12:30 -1:00 and Tuesday 1:30-2:30
And by appointment
F 577 Haas
UGBA-AS 172 is an undergraduate elective in the history of American business.
It covers an
amazing history of creative innovation, growth, structural change, challenge, trouble, travail – and
more growth, more change, challenge, and trouble.
Less than two hundred years ago, the U.S.
was just starting to transform itself from a country of farmers and village craftsmen into a nation
based on large scale, mechanized, corporate controlled industry.
By the late 20
nation was an industrial colossus dominated by huge multinational corporations that operated in
markets around the world. Now it is suffering the effects of recession, downsizing, outsourcing,
and the roiling of financial market here and abroad.
Its richly paid corporate managers are dealing
with many challenges: the consequences of the ongoing crises in US and international financial
and credit markets, a host of regulatory challenges here and abroad, increasingly rapid rates of
technological innovation, increasingly intense global competition, and the ever insistent demands
from the investor community for maximal profits every quarter. They must manage, find
economic opportunities, and politically maneuver in a marketplace that is being constantly shaped
and reshaped by technological and financial innovation and the rise of new markets, the
outsourcing of American jobs, new forms of financial, environmental, economic and other
regulation and deregulation, and the rise of dynamic competitors in China, India, Brazil, and other
parts of the developing world.
How has American business gotten to where it is today? How can historical insight help us
understand the strategic, organizational, geo-political, economic, social, and environmental
challenges facing the managers of today’s global businesses?
The purpose of UGBA – AS 172 is
to give you historical perspective on business and management today, to illuminate the parallels
and continuities as well as the differences between current and past developments in corporate
evolution, management problem solving, technological innovation, business-government