Marketing Communication

Marketing Communication - Multi-function bed Part 5...

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Multi-function bed Part 5 Marketing Communication Theresa is responsible for this part. Student number: 0904042105 Brand identity Brand name : Multi-function bed Logo: Slogan: It is a kind of bed with many extra advantages. Following are four main functions of multi-function bed: Extra bed below the main bed Extra drawers below main bed
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Flexible drawers are use as a ladder Main bed can be broaden at random Advertising Campaign Newspapers always play a major role in promoting business. Newspaper promotions appeal to consumers by using big titles, obvious place and so on. Based on the research, we compared and chose. Budget is $200,000 First half year budget: $80,000($13,000/month) Second half year budget: $120.000 ($20,000/month) Advertisements are excellent business tools that can be used to promote business inexpensively.
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Shopping posters could gain awareness of our products. To increase the rate of popularity, our standards of choosing the place should be well-known shops, big shopping malls and large supermarkets in the downtown. Based on the research, we compared
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This note was uploaded on 03/08/2012 for the course ECON 305 taught by Professor Rogers,w during the Spring '12 term at Winthrop.

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Marketing Communication - Multi-function bed Part 5...

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