marketing research

marketing research - The marketing research The...

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Unformatted text preview: The marketing research The demographical environment: Nantong is a modern big city, which lives in the north of Yangtze River in Jiangsu province. According to the survey in 2009, the population of Nantong totaled 7,630,000. The birth rate from 6.77 per thousand in the fifth census to 2009 had lowered 6.24 per thousand. And the dead rate was7.75 per thousand. Also, the rate of natural increasing was -1.51 per thousand in 2009. In addition, the gender ratio of total population attained 91.71. The density of population was 953 people per square kilometer. The gender of population: Population Valid Percept Valid Male 3650000 47.8% Female 3980000 52.2% Total 7630000 100% The age of population: Segment Valid percent Valid 1 to 14 17.3% 15 to 65 70.3% 65 and over 12.4% Total 100% The Location of population: Distribution Population Valid percent Valid Urban 3760000 49.3% Rural 3870000 50.7% Total 7630000 100% The Education of population: Degree Valid percent Valid Middle school 34.8% High school 12.6% College school 2.7% Illiterate and semi-illiterate 49.9% Total 100% " t h e d e m o g r a p h i c a l e n v i r o n m e n t . " N a n t o n g g o v e r n m e n t ( 2 0 1 0 ) : 1 . We b . 2 A p r 2 0 11 . < h t t p : / / w w w. n a n t o n g . g o v. c n / a r t / 2 0 1 0 / 1 2 / 2 2 / a r t _ 2 2 0 _ 2 3 2 3 . h t m l > . " t h e d e m o g r a p h i c a l e n v i r o n m e n t . " s t a t i s t i c s i n f o r m a t i o n o f N a n t o n g ( 2 0 1 0 ) : 2 . We b . 2 A p r 2 0 11 . < h t t p : / / t j j . n a n t o n g . g o v. c n / a r t / 2 0 0 9 / 3 / 11 / a r t _ 11 6 2 5 _ 2 9 6 3 6 7 . h t m l > . " t h e d e m o g r a p h i c a l e n v i r o n m e n t . " s t a t i s t i c s i n f o r m a t i o n o f N a n t o n g ( 2 0 1 0 ) : 2 . We b . 2 A p r 2 0 11 . < h t t p : / / t j j . n a n t o n g . g o v. c n / a r t / 2 0 1 0 / 3 / 3 0 / a r t _ 11 6 2 5 _ 4 5 9 4 2 1 . h t m l > . " t h e d e m o g r a p h i c a l e n v i r o n m e n t . " ( 2 0 1 0 ) : 1 . We b . 2 A p r 2 0 11 . < h t t p : / / w w w. 5 2 h u i l o n g . c o m / A r t i c l e _ 7 9 0 _ 1 / > . " t h e d e m o g r a p h i c a l e n v i r o n m e n t . " C h i n a N e w s ( 2 0 11 ) : 1 . We b . 2 A p r 2 0 11 . < h t t p : / / w w w. c h i n a n e w s . c o m / df / 2 0 11 / 0 3 - 0 9 / 2 8 9 2 9 6 6 . s h t m l > . " t h e d e m o g r a p h i c a l e n v i r o n m e n t . " s t a t i s t i c s i n f o r m a t i o n o f N a n t o n g ( 2 0 1 0 ) : 2 . We b . 2 A p r 2 0 11 ....
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This note was uploaded on 03/08/2012 for the course ECON 305 taught by Professor Rogers,w during the Spring '12 term at Winthrop.

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marketing research - The marketing research The...

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