Multifuctional Bed

Multifuctional Bed - Sue & Chany 0904042194 & 0904042191...

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Multifunctional Bed Part 3: Pricing Sales forecast Total numbers Sales forecast (%) Sales forecast (number) Urban citizens 3,760,000 0.49% 18,424 Boarding schools 765,200 3% 22,956 Staff quarters 189,400 3% 5,682 sum 4,714,600 1% 47,146 The sales forecast in 6 months are 47,146, we except to see 3% of our sales on mass purchasing from boarding schools and staff quarters. We wish to become the largest manufacturer in Nantong, but considering that many schools have recently built new school buildings like our school, we think 28,638 is a reasonable sales forecast. For urban citizens 0.49% of sales is appropriate, there are several reasons for this; first, they are just individual consumers and have smaller buying power compared with schools and other companies; second, our product is mainly targeting on mid and low income families with one or several children so people with high income are less likely to buy our product; but we can still see a great market of urban citizens. In the year 2008 there were 14,000 new apartments which are smaller than 90m 2 and in the year 2009, the number is 12,400. So the need for our product is growing fast. In total these two parts account for 1% of the whole target market. ( " 2 0 0 8 - 2 0 0 9 i n n a n t o n g c i t y h ou s i n g c o n s t r u c t i o n a n d s e c u r i t y p l a n " )
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" n a n t o n g . g o v. c n . " 2 0 0 8 - 2 0 0 9 i n n a n t o n g c i t y h o u s i n g c o n s t r u c t i o n a n d s e c u r i t y p l a n . N . p . , 1 5 0 0 2 2 0 0 8 . We b . 1 6 A p r 2 0 11 . < h t t p : / / w w w. n a n t o n g . g o v. c n / a r t / 2 0 0 8 / 2 / 2 2 / a r t _ 2 0 9 6 1 _ 6 0 1 0 2 4 . h t m l > .
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This note was uploaded on 03/08/2012 for the course ECON 305 taught by Professor Rogers,w during the Spring '12 term at Winthrop.

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Multifuctional Bed - Sue & Chany 0904042194 & 0904042191...

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