Where should a multinational company draw the line between global standardization in order to drive

Where should a multinational company draw the line between global standardization in order to drive

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Where should a multinational company draw the line between global standardization in order to drive brand consistency and global economic efficiency on one hand, and local adaptations in order to better meet local market needs on the other? In China, as elsewhere, the optimal choice is seldom one or the other. Instead, it is a question of degree and mix; and it is situation dependent. “Where should a multinational company draw the line between global standardization in order to drive brand consistency and global economic efficiency on one hand, and local adaptations in order to better meet local market needs on the other? In China, as elsewhere, the optimal choice is seldom one or the other. Instead, it is a question of degree and mix; and it is situation dependent.” 跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨 跨跨跨跨跨跨跨跨跨跨跨跨跨跨,跨跨跨跨,跨 跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨 跨跨跨?跨跨跨,跨跨跨跨跨跨跨跨跨,跨跨 跨跨跨跨跨跨跨跨跨跨跨,跨跨跨跨跨跨跨,跨 跨跨跨跨;跨跨跨跨跨跨跨跨 跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨,跨 跨跨跨跨跨跨跨跨跨跨跨跨跨,跨跨跨跨跨跨 跨跨跨跨跨跨跨跨跨跨跨跨跨跨,跨跨跨跨跨 跨跨跨,跨跨跨跨跨跨跨跨,跨跨跨跨跨跨跨跨 跨跨跨跨跨跨跨,跨跨跨跨跨跨跨跨跨跨跨跨 跨跨跨跨跨跨跨跨跨跨,跨跨跨跨跨跨跨跨跨 跨跨跨跨跨,跨跨跨跨跨跨跨跨跨跨跨跨跨跨 跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨— — 跨 跨 跨 跨 跨 “ 跨 跨 ” 跨 跨 跨 DNA 跨跨跨跨跨跨跨跨跨跨 跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨 跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨 US-educated 跨跨跨跨跨 跨跨跨跨跨跨跨,跨跨跨跨跨跨跨跨,“跨 跨”跨跨跨跨跨跨跨跨跨跨 80 跨跨跨跨
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China is a market with a few thousand years of recorded history, a deeply entrenched culture, and very different from the West. Any Western company selling a product or service that touches upon China’s cultural roots – such as food products or education services – must consider various programs of localization unless it is content to stay within a niche market segment. That means as a multinational company, KFC used Economic globalization and world market to enter China. From the immemorial time, China is a market that has a few thousand years of recorded history and a deeply entrenched culture. The way that the market operating is quite different from the West. Whatever the Western company selling a product or service wants to 跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨 跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨 跨,跨跨跨跨跨跨跨跨跨跨跨跨,跨跨跨跨,跨 跨跨,跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨 跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨,跨 跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨跨
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This note was uploaded on 03/08/2012 for the course ECON 305 taught by Professor Rogers,w during the Spring '12 term at Winthrop.

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Where should a multinational company draw the line between global standardization in order to drive

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