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Unformatted text preview: protected and to ensure that the local area is developed. The interest of employees in INB is the same as Amy’s. As a media, the television station’s interest is to keep the public informed on all issues relevant to their health, well-being, and economic status and to monitor company actions. The interest for city officials, Sheila Thomas and the governor is to promote economic development, encourage social improvements and to raise revenues through taxes. The case is about different stakeholders of INB react respectively when INB comes out with changes. Each stakeholder reacts to pursue his or her own interest. Employees always want sustainable jobs; neighborhoods want to get service from the bank branch rather than ATMs, senior management wants to maximize INB’s profits and structures and government want the society develop stably....
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- Fall '11
- Television station, INB, Inland National Bank, local neighborhoods